Distributor HTG always ready for growth

due to predictive warehousing.

With its global purchase and distribution activities, there is never a dull moment at HTG in Delfzijl. As a distribution partner for liquor and beauty goods, retailers in the Netherlands and Europe – both shops and webshops – are supplied by HTG on a daily basis.

The grid with AutoStore robots at HTG in Delfzijl

HTG has been using the AutoStore system since 2013. In 2018, the phase three expansion to 57,000 bins with 50 robots was completed.

The AutoStore warehouse of HTG

Surface area

approx. 1.100 m2


6,5 metres, 24 bins of 20cm on top of each other

Number of bins:


Number of robots:



phase three in 2018

Ken Lageveen, Logistics Manager at HTG.

It’s all about creating an innovative system with the right picking strategy.

All products, always available and supplied quickly

“Our customers are becoming more and more demanding. They want their own stock, they want all the product and stock information to be digitally available 24/7 and they want the products to be supplied quickly. What makes us unique is that we can seamlessly meet all these needs with our combination of storage, stock systems and logistical facilities. We handle a large part of the chain and our customers really benefit from that,” continues Lageveen. From the company’s warehouse in Delfszijl, thousands of products are supplied every day to shops all over the Netherlands and Europe.

It was soon decided to further expand the AutoStore system. “Our supplier at the time was unable to help us with a quick rollout of phase two. So through AutoStore in Norway, we came in contact with Lalesse Logistic Solutions. The system was expanded in 2015 and now that phase three has been realised we have a system with 57,000 bins, 20 ports and 50 robots. Our capacity is more than adequate but as part of our strategy we want to continue to expand so that we’re always ready for growth,” says Lageveen.

Daan Niels says:

“At HTG, they’re always thinking three steps ahead. Thanks to our close working relationship, we always know where they stand and what they want to do next. We help them with their processes and can offer a total solution that is consistent with HTG’s strategy. The people at HTG are passionate about their work and have a no-nonsense mentality. That makes it possible for us to implement projects quickly and efficiently.”

Conveyor belts with goods at HTG in Delfzijl.